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FSI Coupon Activity Increased |
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From Kantar Media News
Free Standing Insert (FSI) coupon activity increased 10.1 percent based on Coupons Dropped during the first six months of 2010 versus the same time period a year ago according to Marx, a Kantar Media solution. This increase is the greatest observed during the first six months of a calendar year, surpassing the second highest growth reported in Coupons Dropped of 8.0 percent realized in the first half of 2004. “CPG manufacturers are continuing to use FSI coupons to reach consumers in the home to deliver advertising impact, influence consumer purchase decisions, and secure retail merchandising support,” said Mark Nesbitt, President, Kantar Media Intelligence.
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