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Marketing Tips for Attracting Post Recession Consumers |
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By Paula Andruss
Two years ago, consumers bought McMansions with no money down, racked up historic levels of credit card debt and indulged their coffee habit daily. Today, they’re more likely to opt for a downsized home, paid-down debt and a cup of joe they brewed themselves. Whether you think the recession is over or not, there’s no doubt it has taken a toll on consumers’ purchasing habits. Most aren’t spending as freely as before, and many are learning to be happy with less. But the news is not all bad for marketers. New research from Communispace and Oglivy & Mather Chicago suggests that while post-recession consumers may continue to keep a tight hold on their wallets, there are new consumer characteristics emerging that marketers can tap into to drive sales.
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Valpak Seizes on the Growing Demand for Coupons |
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By Sandra Bechwith
After nearly two decades in decline, the coupon is back. Last year marked the first time in 17 years that consumers used more coupons than they did the previous year. An estimated 3.3 billion consumer packaged goods coupons were redeemed in 2009 — a whopping 27-percent increase over the 2.6 billion redeemed in 2008, according to Inmar, a coupon processing company.
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Marketing Budgets, Accountability Increasing |
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By Jack Loechner
According to a recent study by Forbes Insights, in association with MarketShare Partners, on the topic of measurement and accountability, companies are not cutting back on marketing despite the recent economic roller coaster. Three quarters of marketing executives who responded to the survey noted that they expected their marketing budgets to stay the same or increase in their 2010-2011 fiscal year, with fully one-third expecting an increase.
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Restaurants Serve Perks for Loyalty |
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By Julie Jargon of WSJ.com
Loyal diners used to be rewarded with free meals or a slice of cake on their birthdays, but now recession-hit restaurants are crafting new ways to hang on to their best customers. They are dangling free trips, a shot at buying pricey items like rare coffee beans and chances to sample new menu items ahead of the pack. In some ways, restaurants are following the model set by the travel industry by offering an "experience" to their customers.
Read More from WSJ.com
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